What does Branding mean?

 Branding is the visual and emotional essence of a company, encapsulating its values, personality, and aspirations. Through great graphic design, a brand's identity is distilled into memorable logos, cohesive color palettes, and captivating visual elements that resonate with audiences and foster brand loyalty. By harmonizing design elements across all touchpoints, from packaging to digital platforms, graphic design plays a pivotal role in forging a distinctive and enduring brand identity that leaves a lasting impression. help you "build" a brand and dig into the core why of your company. 

 

In a nutshell, we help you create a strong, positive perception of your company, its products or services by combining elements such as colors, fonts, logo design, mission statement, purpose and a consistent theme throughout all marketing communications collateral. Think of a company you are familiar with, most likely, due to their "branding and identity"; logo, colors, tagline, reputation, etc.. think Ikea, Nike, Coca-Cola, Adidas, Starbucks, etc.

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What does Brand Identity mean?

It is through the process of Branding that you build your Brand Identity. This is the actual (tangible or sensory) elements used to identify a brand, such as your colors, logo, business cards, website, photography, and digital marketing (such as social media, ads, etc.)

 

Your logo is the first step of your Brand Identity and also the first impression you are showing everyone! You want to look like a million bucks (even if you are just starting out). A great image equals great validity and that gives the impression you are serious and professional about your business. Your Brand Identity includes business cards, letterhead, imagery for social media or blogs, sales & marketing collateral, product packaging, etc... Anywhere you want to show off your image as a business and be consistent with your company branding.

 

Essentially, Branding/Identity is the sum total of all the tangible and intangible aspects of a company or service that makes it unique and recognizable in the eyes of consumers.

Yep, we do that! 

See some of our examples below: